Tuesday, July 28, 2009

The Making of the Third Generation Prius Ad

It's Summer, so time for some lighter fare (don't worry, more news from Washington is coming later this week.)

I'm a Prius driver and will likely be replacing our older Toyota Highlander with another Prius, which will be my wife's and my daughter's car.

The Third Generation Prius advertisement features a unique combination of people, amazing graphics, and digital assembly - over 1,000,000 people were created from 200 extras.

Here's a You Tube Video that explains how the entire commerical was created. Incredible.

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